Why is Google Maps Important for Businesses?

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The year 2021 marked Google Maps 16 year anniversary! Google Maps has evolved over the years from a simple virtual map to a place to explore local businesses, plan your detailed commute, and uncover new suggested locations. The platform is more than a map, it is a place of discovery.

One of last year’s 2020 updates included adding an ‘Explore’ tab which allowed users to quickly and easily search nearby businesses and services and view their information such as ratings, reviews, or images. The explore tab allowed users to discover new local places all from one single platform. This year, Google Maps expanded its exploring and personalization features with its new 2021 features and features Google Business Finder utilises for businesses.

The existing instantaneous Live View feature is getting an upgrade by showcasing “nearby shops and restaurants, how busy they are, recent reviews, and photos.” Google Maps is also personalizing the user experience even more. For example, highlighting he year 2021 marked Google Maps 16 year anniversary! Google Maps has evolved over the years from a simple virtual map to a place to explore local businesses, plan your detailed commute, and uncover new suggested locations. The platform is more than a map, it is a place of discovery.

Each year we see Google Maps magnify its role as an all-in-one tool for searching, comparing, and evaluating businesses to make an informed and actionable decision. It’s not only a tool for finding direction from point A to point B, it’s a tool for finding where exactly point B is going to be. With over 1 billion Google Map users in 2020, a number we can only assume is growing, it opens the possibility for businesses to connect with a huge audience. And uniquely, an audience that is ready to make a decision. Nearby breakfast spots in the morning or dinner locations in the evening. Or if you are traveling to a new city, Google Maps will show popular tourist attractions.

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