help improve your website’s ranking in the search engines

Just a quick email to help improve your website’s ranking in the search engines, below I’ve jotted down 5 basic SEO tips that are often overlooked by many website owners.

Check your website and make sure you do these few simple steps for the best results within the SERPs (search engine results pages).
1) Ensure your website page titles state what you do or what you provide, it should contain the first few words a customer would type into a search engine (keywords)when looking for your product or service. Also, create a unique title for every page on your website.

Good Page Title “Healthy Treats For Kids”
Bad Page Title “Sweet Shop”

2) Your web page meta descriptions should be a short snippet of what your website or page is about, it’s best used as a call to action (encourage people to click your link)combined with your relevant keywords, try to keep it no more than two lines long.

Good Description “Healthy Snacks and Treats. For Kids of All Ages. Try these ideas, or use them as a starting point for your kids to invent their own healthy food…”

Bad Description “We wouldn’t let our kids eat sugar straight from the sugar bowl. But we tend not to think about the sugar … Healthy snacks for kids – fact or fiction …”

3) At the topmost part of the body of your website you should have a heading and in most cases, it should be very similar to your page title. It’s best formatted within the HTML using the correct heading tag <H1>Heading Here</H1> , you can also use h2, h3, he, and soon to show subheadings on your page. 

4) Often overlooked is the web page filename, instead of saving your page a frontpage.html or page2.html try using a keyword phrase in the file name such as treats-for-kids.html separate each word with a hyphen – Note doesn’t rename your index.html, index.htm, index.php, or any other file called index as a filename.

5) Add an alt text description to each of your websites main images (not the formatting/navigation or header images) just a few words for each image helps the search engines understand what the image is, you can also save the images using keywords in the same way as the page filenames. So instead of image1.gif, you could have healthy-choco-treat.gif, you just need to rename the file and link back to them from the webpage.
 Okay, that’s me done for today. I know it’s basic and you probably have most if not all these items covered but I’m sure it will help some people.

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